The image of a country – how it looks from the outside – is so important, that the life standard of whole generations depends on it.

Bulgaria has the unique chance to find its place among the outstanding countries in a new European map.

It is very important that we are aware how the Bulgaria brand looks like, so we could profit from it. And it is only through clear vision of where we want to go and with a lot of efforts, that we can reach our goals.

The purpose of the Branding Bulgaria event is to initiate this discussion. The idea is that the result from the event to be not a new marketing or advertising approach, but a concept and a completely new way of thinking and defining our most important tasks and messages related to the creation of the Bulgaria brand.

The event will be held on March 01, 2011 at Sheraton Hotel, Sofia.