German discount retailer Lidl opened on January 27 2011 its second outlet in the Bulgarian Black Sea city of Varna and its first store in Veliko Turnovo in north-central Bulgaria. 

The newly opened unit in Varna is located on the Republica Boulevard, near the store of another German discount retailer, Kaufland, which hints at the extremely aggressive competition on the market, according to sector experts. 

The new additions increase the chain's local network to 19 outlets, while the number of cities where Lidl already operates now stands at 14. Lidl intends to open its third outlet in Varna, currently being built on the site of a former diesel engine factory, in the coming months.